Thursday, November 26, 2009

Relentlessness - A Plan

So today is day 2 of my experiment for Hazard Line.

I've read/listened to the stories of several of the great successful business leaders of the last century or so, including Napoleon Hill, Donald Trump, and Bill Zanker. One of the most crucial points they all stress is the importance of stubborn relentlessness.

Their strategies were the same. Once they found something they really really wanted (ie: a job, public speaker), they hounded and hounded the appropriate people until they gave in and provided these men with the prize they were seeking. It may have took them a while but these men got what they wanted by being a stubborn pain in the ass.

For example, Bill Zanker (owner of the Learning Annex- a self help seminar business) would find a speaker (often someone famous or important) and politely ask them to give a speech at the Learning Annex. If they refused, Zanker wouldn't get upset and retreat. He would continue to call and call them until they did what he wanted, just to get him to stop bothering them!

After a law firm refused to hire Napoleon Hill, he wrote them a letter everyday until they cracked.

It seems that people start taking you seriously when you show them that you are not going away quietly. In these cases, these men got what they were after because their targets saw that they possessed the bright spark of determination (plus they wanted to get them off their back).

That's why I've decided to try out this strategy. I'm going to be painfully relentless until I get what I'm after; in this case, an appearance on a talk show. My plan is to email The View, the Jay Leno Show, and the Ellen Degeneres Show everyday until one of them takes me on. I figure I have a pretty good chance, since young entrepreneurship is usually a popular topic that talk shows like to feature. I just need to get them to notice me and my crazy jewelry made from traffic cones.

I just sent my second batch of email requests to the shows ten minutes ago. Third batch is tomorrow. Wish me luck :)

Happy Thanksgiving,
Nick Kingsbury
Hazard Line

Wednesday, November 25, 2009

Hofstra Fashion Show

Last Saturday, Hazard Line debuted in it's first fashion show at Hofstra University. The show, called Destination Runway, was a charity event for the preservation of wildlife, so it was an added bonus to be a part of it.
Fourteen different models wore a variety of different Hazard Line apparel and strutted their stuff down the runway. It was so awesome seeing my products in such big event. There must have been close to 150 people in the building. The seats were sold out!
The lighting at the fashion show was very professional, and they even fluctuated into black lights every now and then. This was perfect because all the orange and lime green pieces were glowing like crazy.
I can't wait until Hazard Line hits the New York City runways!