Thursday, November 26, 2009

Relentlessness - A Plan

So today is day 2 of my experiment for Hazard Line.

I've read/listened to the stories of several of the great successful business leaders of the last century or so, including Napoleon Hill, Donald Trump, and Bill Zanker. One of the most crucial points they all stress is the importance of stubborn relentlessness.

Their strategies were the same. Once they found something they really really wanted (ie: a job, public speaker), they hounded and hounded the appropriate people until they gave in and provided these men with the prize they were seeking. It may have took them a while but these men got what they wanted by being a stubborn pain in the ass.

For example, Bill Zanker (owner of the Learning Annex- a self help seminar business) would find a speaker (often someone famous or important) and politely ask them to give a speech at the Learning Annex. If they refused, Zanker wouldn't get upset and retreat. He would continue to call and call them until they did what he wanted, just to get him to stop bothering them!

After a law firm refused to hire Napoleon Hill, he wrote them a letter everyday until they cracked.

It seems that people start taking you seriously when you show them that you are not going away quietly. In these cases, these men got what they were after because their targets saw that they possessed the bright spark of determination (plus they wanted to get them off their back).

That's why I've decided to try out this strategy. I'm going to be painfully relentless until I get what I'm after; in this case, an appearance on a talk show. My plan is to email The View, the Jay Leno Show, and the Ellen Degeneres Show everyday until one of them takes me on. I figure I have a pretty good chance, since young entrepreneurship is usually a popular topic that talk shows like to feature. I just need to get them to notice me and my crazy jewelry made from traffic cones.

I just sent my second batch of email requests to the shows ten minutes ago. Third batch is tomorrow. Wish me luck :)

Happy Thanksgiving,
Nick Kingsbury
Hazard Line

Wednesday, November 25, 2009

Hofstra Fashion Show

Last Saturday, Hazard Line debuted in it's first fashion show at Hofstra University. The show, called Destination Runway, was a charity event for the preservation of wildlife, so it was an added bonus to be a part of it.
Fourteen different models wore a variety of different Hazard Line apparel and strutted their stuff down the runway. It was so awesome seeing my products in such big event. There must have been close to 150 people in the building. The seats were sold out!
The lighting at the fashion show was very professional, and they even fluctuated into black lights every now and then. This was perfect because all the orange and lime green pieces were glowing like crazy.
I can't wait until Hazard Line hits the New York City runways!

Saturday, August 8, 2009

My Philosophy

It is my firm belief that the best way to succeed in life, is to stand out. Whether we're talking about relationships, careers, or day to day interactions, being different from the pack will serve you well. Unique people are intriguing people. And intriguing people are people magnets.
Last spring, I had an article published in my college newspaper about this very subject: the benefits of making yourself unique. I titled it "Be Bumpy" because of the metaphor I use about clumpy Raisinettes. A couple months after having it published, I looked at it again and realized that what I wrote about really does work. My life is now richer due to Hazard Line and Project Green because it has separated me from the heard
I'm going to post the article I wrote because it really explains my philosophy. I hope you enjoy it.

Be Bumpy

I’m holding a Raisinet up to the light streaming through my window. It’s an ugly candy with a deformed shape, jagged chocolate creases, and bumps here and there which are far from uniform. I pop the morsel in my mouth with a flick of the wrist and I realize…Raisinets are pretty deep – and no, I haven’t been smoking anything.
Spill open a bag of Raisinets and take a good look at all the little pieces. Some are weird and lumpy like the one I just ate, but most of them look pretty similar: small oval-ly things with no major flaws – just the way they were intended to be manufactured. However, it’s not just appearance that makes each class of Raisinet different. I find that although both Raisinets taste the same, they offer different levels of satisfaction. The regular ones are boring! It’s the crazy ones that are more fun to eat. Why is this? Shouldn’t the ones that agree with the conventional plan be better? No. It’s precisely the weird shapes, different texture, and double raisin-clusters that make the deformed ones great. It’s the Raisinets with novelty that are the most intriguing.
Why am I ranting about candy? Because Raisinets serve as a good metaphor for how we should consider molding our identities. Weird right?
Think about those regular, run-of-the-mill types of people in your life. Sure they might be good friends or family members, but do you honestly enjoy spending a lot of time with them? Probably not. You know why? Because they’re boring as hell. Isn’t it great having Grandpa Snoozeville over for Thanksgiving every year? Talking to the stuffing would be more mentally stimulating. These people are, in a sense, the human equivalent of the regular Raisinet. They are like most of the other candies in the bag: plain with nothing that special about them. Why would you eat them (metaphorically speaking) when you could go for something much more enticing?
Think about the people in your life again, but this time focus on your favorite ones. I bet most of them have the same thing in common: they are interesting. There is something about their personalities, their hobbies, their views that you find absolutely captivating and different from the rest of the sheep out there. Correct me if I’m wrong, but wouldn’t you rather spend the evening talking to Uncle Awesome with green hair who explores caves when he’s not managing his own self-help consulting business? It’s the interesting qualities in people that act as natural magnets, magnets that draw more people, experiences, and opportunities into their reality, and ultimately enrich their life. This is the kind of person we all must strive to be. I want you to be the bumpy Raisinet.
Uniqueness is key. What is special about you if you live the same way as everyone else? When nothing sets you apart from the pack, how the hell are you going to get noticed in the world? Therefore, you have to deviate from the curve and be your own unique person. Once you do this, you will be far more intriguing and attractive to the people you want to pull into your life.
Now don’t confuse being unique with being weird. If your idea of standing out entails wearing a pineapple hat and talking to your pet weasel at public gatherings, you’ve missed my point entirely. Don’t be a boring person with nothing special going on in your life. Let personal journeys sprout out of heartfelt interests. Be a volunteer fireman, pursue your dreams of being a stand-up comic, start a new club on campus, start designing your own clothing line and sell it on the internet, whatever, just be creative. People gravitate towards those who are innovative and passionate, no matter how far-fetched their passions may be.
No matter what you do, don’t be a one-track person. People with very few interests usually haven’t put in the effort and explored life much. They are not tapping into the full potential this world offers us. So although it didn’t work out for the cat, let’s have some curiosity because that’s what inspires us to broaden our horizons. Plus non-curious people are boring people; and the worst thing is not only to be boring, but to see yourself as a boring person.
So you’re either naturally interesting, or you realize that you’re boring and then take action to better yourself. Awesome! Now you take a look at your core friends and find that most of them are rather dull. It’s time for a change. I’m not saying you should drop your buddies or gal-pals just because all they care about is watching Sports Center or sneaking into the local bar. It just never hurts to bring new and exciting people into your life.
If you want stimulating friends, stay away from the cookie-cutter type people. Especially when considering a relationship, don’t settle for someone boring just because you two get along. Go for girls and guys with that extra something that draws people in – that novelty. Once you find this person you’ll get to experience much more than just smooches, petty quarrels, and make-up sex. Every day will be more fun because of the positive energy flowing from their exciting identity. Just being around them will provide you with new experiences, subtly helping you develop your sense of self. If you really want to “find yourself” don’t spend Ma and Pa’s retirement fund to backpack across Europe. Date someone with flare!
Let’s take our careers into account for a second. Do you remember applying for colleges, and how important it was to be “well rounded”? Well that still applies to the rat race. Businesses do not want to take on robots with only one program buzzing through their circuits. They want a highly adaptable employee with a myriad of skills that stem from personal interests. Who has a better chance of being hired: a salesman, or a bilingual salesman with knowledge of foreign markets due to his long time fascination with the German culture? Surround yourself with intriguing people, explore new interests and discover yourself, and you’ll be more marketable and compelling to potential employers. So in short, I am encouraging you to emulate a chocolate covered dried grape, and not a pretty-shaped one. Be the misshapen piece with extra bumps of sweetness, stretching out in delightfully unexpected directions. You can be the all-around desirable person everyone is drawn to. It just takes a little self-improvement through self-discovery. Just remember that ordinary people live plain lives, but interesting people live plain better.

Friday, July 24, 2009

What is Hazard Line?

Hey everybody, I'm very excited to tell you about my company, Hazard Line!

First off, I think there's nothing worse than blending in with the crowd. That's why Hazard Line sells the most unique and compelling products out there: jewelry and apparel made out of real traffic cones! Made for both men and women, our products are sleek, attractive, and durable. At the moment we have 63 different designs availible in bright orange and lime green colors. Check out our selection of wrist bands, necklaces, belts, earrings, charms, and keychains on our website, www.hazardline.com.

Hazard Line also has a charity called Project Green, which fights to protect the environment. You can read more about it on our website www.hazardline.com. Hazard Line is also on Facebook and Twitter, so become a fan and/or follow us because we'll frequently be giving updates on new products, Project Green events, and other fun stuff.